A degree in web design is always a good idea if you want to have a lucrative career in the field of technology. But once you earn that degree, you’re going to want to know a few basics regarding the best way to build your business so that it is always growing. Remember, that the work you do on each and every website will effectively become another bullet-point on your resume, so you always want to be doing your best work. Here is how to make the most of your web design degree.
Reach Out to Friends and Family
When you first earn your degree, you want to start by turning your close friends and family members into your clientele. These people won’t only trust you because they know you went to a top school, like Maryville University or University of Miami – they’re going to trust you because they know you personally. If you can impress the people in your inner circle and prove your talents, then each of them will have people in their inner circles wondering who built their beautiful website and your base of clientele will grow quickly.
Learn to Work Across Multiple Platforms
There are all kinds of platforms that you can build websites on, from Squarespace, to WordPress, to Weebly, etc. When you are in college, you will learn all about how to build custom websites as well, but some of your clients will prefer to have their websites built on platforms that they already know how to manipulate. No matter what platform your clients want to use, you want to be very adept at using that platform so that you can always give them what they want, even if it’s not what you would prefer to work on.
Develop Lasting Relationships with Clientele
One of the reasons why you always want to work on the platform that your client prefers is because you want to develop lasting relationships with those clients. Once you finish designing their website, you won’t be completely finished working with them. You will need to help them with updates, and they will need to have their website redesigned every few years just to make sure that it doesn’t look outdated and old. They are also going to need someone to help them maintain their website from time to time, because they may forget how to add photos or blog entries after a while.
Study Your Client’s Competition
The best way to design a website for any client is to compare and contrast the websites of their competitors. This way you will have a good understanding of what the market is like for that particular industry and what your client’s clients are expecting from the experience of exploring that type of website. Whenever you start working with any client, you want to ask them to show you at least 4 or 5 websites that they find intuitive and attractive so that you have a good idea of what they want from their own website.
Keep Your Eyes on the Big Fish
It’s always good to develop a base of clientele that consists of various small businesses, but you also want to try and see if you can catch a few big fish too. These are the big businesses and corporations that have a lot of cash to spend on a gorgeous, custom website.